Splash! The World’s Tallest Email Ad

There’s so little creative thinking in the mainstream ad world going into one of the most popular digital media around (email’s penetration is near 100% of online population) that we take it upon us to celebrate every nugget, starting with the world’s tallest email sent out by a Brazilian waterpark. Scrolling down the image 12,000 pixels tall is likely to make you almost as dizzy as the water slide it promotes. Below is a heavily resized version of the original.


I’m reading The Advertising Research Handbook.

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